Measuring Up NEXTGEN TV
Originally Aired - Monday, April 17 | 11:30 AM - 12:30 PM PT
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ATSC 3.0, the new broadcast television standard also known as NEXTGEN TV, is available in over 60 markets and is projected to reach 75% of U.S. households by the end of 2023. NEXTGEN TV not only includes enhanced picture and sound quality for consumers, but also heralds new targeting and advertising possibilities for the broadcasting industry.
This panel conversation will feature executives at the forefront of this new marketplace who will explain the measurement capabilities available within the new broadcast standard and how it will complement traditional audience currencies.