Measuring Up NEXTGEN TV

Event Time

Originally Aired - Monday, April 17   |   11:30 AM - 12:30 PM PT

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Pass Required: NAB Show Conference Pass

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ATSC 3.0, the new broadcast television standard also known as NEXTGEN TV, is available in over 60 markets and is projected to reach 75% of U.S. households by the end of 2023. NEXTGEN TV not only includes enhanced picture and sound quality for consumers, but also heralds new targeting and advertising possibilities for the broadcasting industry.

This panel conversation will feature executives at the forefront of this new marketplace who will explain the measurement capabilities available within the new broadcast standard and how it will complement traditional audience currencies.

Data and Analytics | Multiplatform Content Delivery (Streaming and OTT) | TV Management |


Ed Busby
Chief Strategy Officer
Josh Chasin
Chief Measurability Officer
Michael Collette
Founder & Chief Executive Officer
MediaTech Strategies
Jessica Daigle
Vice President of Sales Intelligence
Jason Patton
Senior Vice President, Sales & Marketing


Anne Schelle
Managing Director
Pearl TV