The Evolution of Data Targeting – Understanding Your Options

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Originally Aired - Tuesday, April 18   |   1:30 PM - 1:50 PM PT

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Small data sets and surveys aren’t going to find the audience you need. But the right data can help you target ads, engage customers and grow your followers.

During this discussion with Wiland, you’ll learn the difference and value of deterministic vs. probabilistic data in increasing brand awareness, direct response, audience engagement, and advertising revenue. So stop by and chat with us!

Since 2005, Wiland has modeled audiences based on what consumers are actually buying – also known as transactional data – the most accurate data for building strong directional audiences. With a database of over 250 million US consumers/subscribers and a 95% historic customer retention rate, Wiland is a leader in big data, whose expertise is second to none.

Advertising and Monetization | Broadcast Engineering and Next-Gen Technologies | Business and Sales Strategies | Data and Analytics | INTELLIGENT CONTENT Innovation Theater | INTELLIGENT CONTENT |


Allyson Gordon
VP, Business Development Media & Entertainment
Mitch Halfen
VP, Media, Agency & Platform Sales


Participating Exhibitors