Do You Maximize The Value of Your Assets ?
Originally Aired - Monday, April 17 | 3:00 PM - 3:20 PM PT
Pass Required: Exhibits Pass (All-Badge Access)
Don't have this pass? Register Now!
Create or Log in to myNAB Show to see Videos and Resources.
Videos
Resources
{{video.title}}
Resources
This Session Has Not Started Yet
Be sure to come back after the session starts to have access to session resources.
Managing, finding, actioning, sharing your content can be, in many ways, difficult. Why? Because your documents are produced in separate environments. Because expensive migrations are needed when your business needs evolve. Because your internal index update rhythm can’t compete with the Web one. But, more than ever, because classical asset management systems, in their storage and access approaches, are fundamentally designed for metadata. Meaningless metadata. As end users, when we access words, numbers, symbols we must interpret in order to get the content we need. And the difficulties you encounter are surely the ones your clients have.
That is why you need to re-think asset management. You need to find assets by meaning and not by data, you need to multiply the opportunities of finding the accurate content. You need to make AI and open data collaborate according to your business needs.
Perfect Memory delivers this key approach to various players in the media industry - the France Television and M6 concrete use cases will illustrate the operational and commercial benefits of knowledge-driven asset management.
Speakers
Sponsors
