Using AI to Accelerate Your Path to Content Monetization
Originally Aired - Tuesday, April 18 | 11:00 AM - 11:20 AM PT
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Until now, the tech industry has promoted artificial intelligence (AI) as a way for us to increase efficiency by removing menial, time-consuming tasks to free up humans to focus on more impactful outcomes. But can AI also increase a media organization’s ability to drive revenue? In this presentation, Jay Bailey, VP of Licensing for Veritone, will illustrate examples of how content archives are using AI-powered tools to unearth and monetize more footage than ever before. Using AI, content creators and rights holders can help their clients in film, broadcast, TV, sports, advertising, and other media and entertainment verticals to find, discover and use their content. In doing so, they can discover new revenue channels from their existing media, unlocking new paths to monetization.