Sip-and-Speak: Solutions for Third-party Cookie Deprecation

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Originally Aired - Tuesday, April 18   |   12:00 PM - 12:30 PM PT

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The digital advertising industry is poised to phase out cookies, which track users as they browse websites, potentially costing the broadcast industry billions of dollars annually. PILOT, NAB’s innovation arm, recently released a First-Party Data Director-to-Consumer Accelerator report and program to face this issue head-on. Hear details from the report and learn what you should be doing now to prepare.

Business and Sales Strategies | Data and Analytics | Radio | TV Management |


John Clark
Senior Vice President, Emerging Technology & Executive Director, PILOT