The 4th Global Next Gen Broadcasting Conference

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Originally Aired - Sunday, April 16   |   4:00 PM - 6:00 PM PT

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ATSC 3.0 is becoming a widely used international digital terrestrial television (DTT) standard. South Korea paved the road to ATSC 3.0 by adopting it as the nation’s 2nd generation digital TV broadcasting standard in 2016 and launching 4K Ultra HD broadcasts in May 2017. In the U.S. broadcasters are working together to bring ATSC 3.0 to audiences across the country, currently deploying ATSC 3.0 broadcasts in more than 60 cities reaching over 60% of American households. Jamaica has launched ATSC 3.0 and began transmitting in January 2022, and Trinidad and Tobago will begin their DTT transition to ATSC 3.0 in 2023. India is exploring ATSC 3.0 for direct-to-mobile services and broadcast traffic overload. Brazil has selected a number of ATSC 3.0 technologies as part of its TV 3.0 project. As the ATSC 3.0 standard is becoming adopted and deployed in more regions, we will explore opportunities for collaboration among participants and discuss potential new businesses and benefits to share among the ATSC 3.0 shareholders.

Co-produced by NAB and the Korea Radio Promotion Association

4:00 pm – Welcome Remarks
Sam Matheny, NAB
Jungsu Song, Vice President/CEO, Korea Radio Promotion Association (RAPA)                           
Jin-Bae Hong, Deputy Minister, Office of Network Policy, Ministry of Science and ICT, Korea
4:10 pm – Importance of International Standards
Alan Stein, Interdigital and Chair, ATSC PT-6 on Global Importance of ATSC 3.0 
4:15 pm – ATSC 3.0 in Korea
Moderator, Kang Ok Jay Jeon, RAPA
Young-Woo Suh, KBS 
Kevin Lee, EQ4ALL 
Joonyoung Park, DigiCAP
5:05 pm – ATSC 3.0 in the U.S.
Moderator: Sam Matheny, NAB 
Curtis LeGeyt, NAB 
Nathan Simington, Commissioner, Federal Communications Commission
Anne Schelle, Pearl TV 
Joe St. Jean, CBS
5:25 pm – ATSC 3.0 in Other Regions
Moderator: Sam Matheny, NAB
5:30 pm – Caribbean Region 
Cordel Green, Jamaica Broadcasting Commission
5:40 pm – Brazil 
Carlos Fini, SET and Ana Eliza Faria e Silva, SET/SBTVD Forum
5:50 pm – India  
Prashant Maru, Saankhya Labs 
5:55 pm – Closing Remarks
Sam Matheny, NAB 
Kang Ok Jay Jeon, RAPA

Broadcast Engineering and Next-Gen Technologies | Production Technologies | TV Management | CONNECT |


Ana Eliza Faria e Silva
Senior Manager of Technology Regulatory
Carlos Fini
Cordel Green
Executive Director
Broadcasting Commission of Jamaica (BCJ)
Jin-Bae Hong
Deputy Minister
Office of Network Policy, Ministry of Science and ICT, Korea
Kevin Lee
Curtis LeGeyt
President and CEO
National Association of Broadcasters
Prashant Maru
VP - Sales & Business Development
Saankhya Labs
Joonyoung Park
Anne Schelle
Managing Director
Pearl TV
Nathan Simington
Federal Communications Commission
Jungsu Song
Vice President/CEO
Korea Radio Promotion Association (RAPA)
Joe St Jean
EVP of Technology Policy & Standards
Paramount Global
Alan Stein
Head of Visual Standards and Business Strategy
Young-Woo Suh


Sam Matheny
Executive Vice President and Chief Technology Officer
National Association of Broadcasters
Kang Ok Jay Jeon