The 4th Global Next Gen Broadcasting Conference
Originally Aired - Sunday, April 16 | 4:00 PM - 6:00 PM PT
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ATSC 3.0 is becoming a widely used international digital terrestrial television (DTT) standard. South Korea paved the road to ATSC 3.0 by adopting it as the nation’s 2nd generation digital TV broadcasting standard in 2016 and launching 4K Ultra HD broadcasts in May 2017. In the U.S. broadcasters are working together to bring ATSC 3.0 to audiences across the country, currently deploying ATSC 3.0 broadcasts in more than 60 cities reaching over 60% of American households. Jamaica has launched ATSC 3.0 and began transmitting in January 2022, and Trinidad and Tobago will begin their DTT transition to ATSC 3.0 in 2023. India is exploring ATSC 3.0 for direct-to-mobile services and broadcast traffic overload. Brazil has selected a number of ATSC 3.0 technologies as part of its TV 3.0 project. As the ATSC 3.0 standard is becoming adopted and deployed in more regions, we will explore opportunities for collaboration among participants and discuss potential new businesses and benefits to share among the ATSC 3.0 shareholders.
Co-produced by NAB and the Korea Radio Promotion Association
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