Sip-and-Speak: Storytell to Sell! Secrets to Skyrocket TSL and Sell More Spots

Event Time

Originally Aired - Monday, April 17   |   2:15 PM - 2:45 PM PT

Pass Required: NAB Show Conference Pass

Don't have this pass? Register Now!

Info Alert

Create or Log in to myNAB Show to see Videos and Resources.




Log in to your myNAB Show to join the zoom meeting!


Info Alert

This Session Has Not Started Yet

Be sure to come back after the session starts to have access to session resources.

Succinct storytelling in commercials and specific and deliberate framing of on-air conversations can lead to more impactful audience connections and increased revenues.Hear from renowned audio storytelling experts Valerie Geller and Jeffrey Hedquist as they sit down with NAB’s Josh Miely for a special live recording of The NAB Podcast focused on audio storytelling techniques that keep your listeners engaged longer and craft commercial copy that sells.

Business and Sales Strategies | Podcasting | Radio | Storytelling and Branded Content |


Valerie Geller
Geller Media International
Jeffrey Hedquist
President & Creative Director
Hedquist Productions


Josh Miely
Director, Member Experience
National Association of Broadcasters