Sip-and-Speak: Storytell to Sell! Secrets to Skyrocket TSL and Sell More Spots


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Originally Aired - Monday, April 17   |   2:15 PM - 2:45 PM PT

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Succinct storytelling in commercials and specific and deliberate framing of on-air conversations can lead to more impactful audience connections and increased revenues.Hear from renowned audio storytelling experts Valerie Geller and Jeffrey Hedquist as they sit down with NAB’s Josh Miely for a special live recording of The NAB Podcast focused on audio storytelling techniques that keep your listeners engaged longer and craft commercial copy that sells.


Business and Sales Strategies | Podcasting | Radio | Storytelling and Branded Content |

Speakers

Valerie Geller
president
Geller Media International
Jeffrey Hedquist
President & Creative Director
Hedquist Productions

Hosts

Josh Miely
Director, Member Experience
National Association of Broadcasters