The Globalization Management Solution

CREATE Experiential Zone

Originally Aired - Monday, April 17 | 10:00 AM - 10:20 AM PT

North Hall | N2562C Create Innovation Theater

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The biggest names in entertainment face an unprecedented challenge. In an industry in which one multi-series show being localized into multiple languages can equate to thousands of digital components – and with increasing demand for fresh, original content alongside catalog archives – content owners must navigate a complex globalization workflow without compromising on turnaround times, cost and quality. As a result, content owners do not have the luxury of not knowing where their localization assets are. ZOOstudio, the industry-first globalization management platform, was developed as the solution to this industry-wide dilemma. The all-encompassing and vendor-agnostic platform was purpose-built to give the world’s best content creators back control of their entire localization ecosystem. Launched at NAB Show in 2019, and having since been adopted by two major Hollywood studios, ZOOstudio is the proven solution for delivering the volume and scale required for international, multi-language streaming platforms. Join Chris Oakley (CTO, ZOO Digital) and Mazin Al-Jumaili (VP, Talent Management, ZOO Digital) to delve deeper into how ZOOstudio was designed to solve the large-scale globalization challenges of a multi-territory OTT service.