Local Market TV Talks – Outlooks and Insights
Originally Aired - Tuesday, April 18 | 1:30 PM - 2:30 PM PT
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From audience trends to content insights, unpack monetization opportunities in local television in 2023 and beyond in two can’t-miss fireside chats. First, hear from Frank Comerford, chief revenue officer and president, Local Sales, NBCUniversal Advertising and Partnerships, as he discusses their strategy and outlooks on the local television front. Then hear from Jon Carpenter, chief executive officer, Comscore, as he offers his insights on the local television landscape through the unique lens of a media measurement and analytics expert.
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