NBA: Ingredients to Building a Successful Sports Streaming Business


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Originally Aired - Monday, April 17   |   1:50 PM - 2:30 PM PT

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Come listen to how the NBA is partnering with Microsoft and Evergent to fuel their direct-to-consumer services, create a better fan experience, and optimize revenue. This session will focus on how the NBA has come together with Microsoft and Evergent to maximize business outcomes for their direct-to-consumer streaming service and content offerings.
 
Key topics of discussion include the following: 
 
  • The implementation and deployment of mixed monetization models to optimize revenue in an increasingly competitive landscape

  • How to maximize the user journey while minimizing churn and boosting retention

  • The globalization of direct-to-consumer content services and the complexities therein

  • Exploring the role and use of AI and ML to dynamically manage the customer journey

  • The importance of multi-cloud deployment for global direct-to-consumer subscription-based services


Cloud Tech and Workflows | Intelligent Content, AI and Machine Learning | INTELLIGENT CONTENT Inspiration Theater | INTELLIGENT CONTENT |

Speakers

Andy Beach
CTO, Media & Entertainment
Microsoft
Greg Cain
Product Services Lead
NBA
Vijay Sajja
CEO & Founder
Evergent, Inc.