NBA: Ingredients to Building a Successful Sports Streaming Business

Event Time

Originally Aired - Monday, April 17   |   1:50 PM - 2:30 PM PT

Pass Required: Exhibits Pass (All-Badge Access)

Don't have this pass? Register Now!

Info Alert

Create or Log in to myNAB Show to see Videos and Resources.




Log in to your myNAB Show to join the zoom meeting!


Info Alert

This Session Has Not Started Yet

Be sure to come back after the session starts to have access to session resources.

Come listen to how the NBA is partnering with Microsoft and Evergent to fuel their direct-to-consumer services, create a better fan experience, and optimize revenue. This session will focus on how the NBA has come together with Microsoft and Evergent to maximize business outcomes for their direct-to-consumer streaming service and content offerings.
Key topics of discussion include the following: 
  • The implementation and deployment of mixed monetization models to optimize revenue in an increasingly competitive landscape

  • How to maximize the user journey while minimizing churn and boosting retention

  • The globalization of direct-to-consumer content services and the complexities therein

  • Exploring the role and use of AI and ML to dynamically manage the customer journey

  • The importance of multi-cloud deployment for global direct-to-consumer subscription-based services

Cloud Tech and Workflows | Intelligent Content, AI and Machine Learning | INTELLIGENT CONTENT Inspiration Theater | INTELLIGENT CONTENT |


Andy Beach
CTO, Media & Entertainment
Greg Cain
Product Services Lead
Vijay Sajja
CEO & Founder
Evergent, Inc.