NBA: Ingredients to Building a Successful Sports Streaming Business

INTELLIGENT CONTENT Experiential Zone

Originally Aired - Monday, April 17 | 1:50 PM - 2:30 PM PT

West Hall | W1143C: Intelligent Content Inspiration

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Come listen to how the NBA is partnering with Microsoft and Evergent to fuel their direct-to-consumer services, create a better fan experience, and optimize revenue. This session will focus on how the NBA has come together with Microsoft and Evergent to maximize business outcomes for their direct-to-consumer streaming service and content offerings.

Key topics of discussion include the following:

The implementation and deployment of mixed monetization models to optimize revenue in an increasingly competitive landscape
How to maximize the user journey while minimizing churn and boosting retention
The globalization of direct-to-consumer content services and the complexities therein
Exploring the role and use of AI and ML to dynamically manage the customer journey
The importance of multi-cloud deployment for global direct-to-consumer subscription-based services