Multi-Engine, Peta-Scale Data Lakes for Extracting Viewership Insights
Originally Aired - Sunday, April 16 | 2:40 PM - 3:20 PM PT
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Viewership insights and analytics have never been more important. The hyper-competitive media landscape will always be driven by great creative, but it is increasingly monetized through great analytics. Satish Ramakrishnan, former VP of Engineering at Comcast and Cable Labs, will speak with Intersect360 Research’s Chief Research Officer, Dan Olds, about the importance of modern data lakes, why they need to support multiple analytic engines, and what some of the world’s largest media companies are doing to create strategic advantage. This session will focus on the infrastructure and analytic layers required to deliver insight at a scale once considered impossible.