ITV with AWS and SAS 360 Match: Personalized Advertising for Massive Events and Programs at Massive Scale

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Originally Aired - Tuesday, April 18   |   10:00 AM - 10:20 AM PT

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ITV, the largest commercial broadcaster in the UK and vertically integrated producer broadcaster and streamer, continues to deliver unique scale and breadth of demographics, targeted advertising opportunities at scale and innovative and creative ways of engaging with consumers around quality programming. The infrastructure of AWS and the first-party ad platform of SAS 360 Match have been vital components in the automation, monetization and delivery of very personalized ad experiences to ITV’s audiences. Alex Maison, ITV’s Head of Digital Ad Platforms, will join Brian Alfond, SAS Principal Solutions Architect, and Roy Reeves, SAS Principal of AdTech Strategy, to discuss how ITV and ITVX (ITV’s new ad-supported streaming service with FAST channels) enjoy success in the increasingly competitive and fragmented viewing landscape.

Advertising and Monetization | Broadcast Engineering and Next-Gen Technologies | Business and Sales Strategies | Cloud Tech and Workflows | Data and Analytics | Intelligent Content, AI and Machine Learning | Multiplatform Content Delivery (Streaming and OTT) | The Future of Delivery and 5G | INTELLIGENT CONTENT Innovation Theater | INTELLIGENT CONTENT |


Brian Alfond
Principal Solutions Architect, Global Customer Intelligence Practice
SAS Institute
Alex Maison
Head of Digital Ad Platforms
ITV plc
Roy Reeves
Principal, AdTech
Sas Institute


Participating Exhibitors