An Evolutionary Path to the Future of TV Advertising: A Case Study by TelevisaUnivision and Imagine Communications
Originally Aired - Sunday, April 16 | 3:00 PM - 3:20 PM PT
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In a future-focused project co-championed by Juan Pablo Newman, Executive Vice President of Revenue and Growth, and Rodrigo Becerra, Executive Vice President of Information Technology — recently named one of the 50 most influential tech executives in Latin America — TelevisaUnivision has partnered with Imagine Communications to transform its ad sales operations. During this panel discussion, TelevisaUnivision’s Gregorio Meza, Chief Data Officer and Ad Tech SVP, and Rodolfo Pous, Content Distribution Executive Director for Mexico, take the stage with Imagine President Steve Reynolds to share behind-the-scenes details of the evolutionary migration the media giant is making from traditional spot buys toward audience-based and cross-platform ad sales. Key takeaways include pro tips on using the latest ad tech to streamline business workflows and optimize yield across platforms, and benefits and lessons learned from migrating to the cloud.