You Are What You Watch – Personalized Content Discovery and Hyper-Targeted Advertising Drive Engagement and Monetization
Originally Aired - Monday, April 17 | 3:00 PM - 3:20 PM PT
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What if behavioral data could increase viewer engagement and reduce churn? That future is now as delivery platforms and operators benefit from ThinkAnalytics and AWS' partnership, utilizing real-time personalization in the cloud for content discovery, viewer insights and hyper-targeted advertising. Join ThinkAnalytics Founder/CTO, Peter Docherty, and Tracy Geist, Global Head of Media & Entertainment, Games and Sports Marketing at Amazon Web Services, as they share more about how customers can leverage their first-party data to drive engagement and monetization on their Pay TV and OTT platforms.