You Are What You Watch – Personalized Content Discovery and Hyper-Targeted Advertising Drive Engagement and Monetization


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Originally Aired - Monday, April 17   |   3:00 PM - 3:20 PM PT

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What if behavioral data could increase viewer engagement and reduce churn? That future is now as delivery platforms and operators benefit from ThinkAnalytics and AWS' partnership, utilizing real-time personalization in the cloud for content discovery, viewer insights and hyper-targeted advertising. Join ThinkAnalytics Founder/CTO, Peter Docherty, and Tracy Geist, Global Head of Media & Entertainment, Games and Sports Marketing at Amazon Web Services, as they share more about how customers can leverage their first-party data to drive engagement and monetization on their Pay TV and OTT platforms. 


Advertising and Monetization | Business and Sales Strategies | Cloud Tech and Workflows | Data and Analytics | Multiplatform Content Delivery (Streaming and OTT) | The Future of Delivery and 5G | CAPITALIZE Innovation Theater | CAPITALIZE |

Speakers

Peter Docherty
Founder and Chief Technology Officer
ThinkAnalytics
Tracy Geist
Global Head of Industry Marketing for Media & Entertainment, Sports, and Games
Amazon Web Services (AWS)

Moderator

Chuck Hasek
Chief Technology Officer
Bold New Solutions

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