You Are What You Watch – Personalized Content Discovery and Hyper-Targeted Advertising Drive Engagement and Monetization

Event Time

Originally Aired - Monday, April 17   |   3:00 PM - 3:20 PM PT

Pass Required: Exhibits Pass (All-Badge Access)

Don't have this pass? Register Now!

Info Alert

Create or Log in to myNAB Show to see Videos and Resources.




Log in to your myNAB Show to join the zoom meeting!


Info Alert

This Session Has Not Started Yet

Be sure to come back after the session starts to have access to session resources.

What if behavioral data could increase viewer engagement and reduce churn? That future is now as delivery platforms and operators benefit from ThinkAnalytics and AWS' partnership, utilizing real-time personalization in the cloud for content discovery, viewer insights and hyper-targeted advertising. Join ThinkAnalytics Founder/CTO, Peter Docherty, and Tracy Geist, Global Head of Media & Entertainment, Games and Sports Marketing at Amazon Web Services, as they share more about how customers can leverage their first-party data to drive engagement and monetization on their Pay TV and OTT platforms. 

Advertising and Monetization | Business and Sales Strategies | Cloud Tech and Workflows | Data and Analytics | Multiplatform Content Delivery (Streaming and OTT) | The Future of Delivery and 5G | CAPITALIZE Innovation Theater | CAPITALIZE |


Peter Docherty
Founder and Chief Technology Officer
Tracy Geist
Global Head of Industry Marketing for Media & Entertainment, Sports, and Games
Amazon Web Services (AWS)


Chuck Hasek
Chief Technology Officer
Bold New Solutions


Participating Exhibitors