Video Asset Management, The HEARST Television Journey to A Castle in the Cloud

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Originally Aired - Tuesday, April 18   |   11:20 AM - 12:00 PM PT

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Cloud deployment is influencing a wide array of verticals, including how companies manage, secure, and share high-resolution video content.

Increased adoption of cloud workflows has already changed media management significantly, and for the better — especially for those on the production side. While this journey into the cloud will evolve, it’s equally certain that this media genie is not going back into the bottle.

Join, Joe Addalia, Vice President of Broadcast Technology at HEARST Television, as he discusses the HEARST journey to cloud media management and the benefits of a private cloud vs. multi-tenant.

Learn how cloud media management enables faster production while generating more revenue with higher quality, well-timed content and unlocks reduced costs, asset protection and powers efficient remote workflows along the way.

Cloud Tech and Workflows | CREATE Inspiration Theater | CREATE |


Joe Addalia
Vice President of Broadcast Technology
HEARST Television


Nigel Booth
Vice President of Customer Success