How to Implement a Real Story-Centric Workflow in News

Event Time

Originally Aired - Sunday, April 16   |   2:00 PM - 2:20 PM PT

Pass Required: Exhibits Pass (All-Badge Access)

Don't have this pass? Register Now!

Info Alert

Create or Log in to myNAB Show to see Videos and Resources.




Log in to your myNAB Show to join the zoom meeting!


Info Alert

This Session Has Not Started Yet

Be sure to come back after the session starts to have access to session resources.

In today's fast-paced and constantly evolving media landscape, implementing a real story-centric news workflow is more important than ever. This shift requires a focus on a multiplatform strategy that takes into account the unique needs and interests of each audience.Rather than relying on a traditional rundown, a story-centric workflow leverages a planning-based approach that places a premium on crafting compelling and engaging narratives that resonate with audiences across a variety of platforms. This involves leveraging different storytelling techniques and formats, such as linear and non-linear content with long-form videos, social media highlights, podcasts, and other interactive multimedia experiences. In addition to tailoring content to different platforms and audiences, a real story-centric workflow also involves adopting a more collaborative approach to news production. This means breaking down silos between different departments, such as broadcast journalists, producers and digital teams, encouraging cross-functional collaboration and feedback. Ultimately, the goal of a story-centric workflow is to create a Storytelling 360 framework to drive and orchestrate seamless collaboration around your multimedia stories. Your stories everywhere, anytime, on all screens!

Cloud Tech and Workflows | Live TV, Sports and News | Multiplatform Content Delivery (Streaming and OTT) | Production Technologies | Storytelling and Branded Content | The Future of Delivery and 5G | CONNECT Innovation Theater | CONNECT |


Stephane Guez
Co-founder and Principal


Participating Exhibitors