How to Implement a Real Story-Centric Workflow in News
Originally Aired - Sunday, April 16 | 2:00 PM - 2:20 PM PT
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In today's fast-paced and constantly evolving media landscape, implementing a real story-centric news workflow is more important than ever. This shift requires a focus on a multiplatform strategy that takes into account the unique needs and interests of each audience.Rather than relying on a traditional rundown, a story-centric workflow leverages a planning-based approach that places a premium on crafting compelling and engaging narratives that resonate with audiences across a variety of platforms. This involves leveraging different storytelling techniques and formats, such as linear and non-linear content with long-form videos, social media highlights, podcasts, and other interactive multimedia experiences. In addition to tailoring content to different platforms and audiences, a real story-centric workflow also involves adopting a more collaborative approach to news production. This means breaking down silos between different departments, such as broadcast journalists, producers and digital teams, encouraging cross-functional collaboration and feedback. Ultimately, the goal of a story-centric workflow is to create a Storytelling 360 framework to drive and orchestrate seamless collaboration around your multimedia stories. Your stories everywhere, anytime, on all screens!
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