Case Study: How Peacock Scaled Server-side Ad Insertion on AWS

Event Time

Originally Aired - Tuesday, April 18   |   10:15 AM - 11:15 AM PT

Event Location

Pass Required: Streaming Summit Pass

Don't have this pass? Register Now!

Info Alert

Create or Log in to myNAB Show to see Videos and Resources.




Log in to your myNAB Show to join the zoom meeting!


Info Alert

This Session Has Not Started Yet

Be sure to come back after the session starts to have access to session resources.

Peacock serves millions of monthly active users with a compelling array of content to stream, including breakout original series, the most live sports in streaming and tentpole films straight from theaters. Back in 2021, Peacock engaged AWS to help simplify and scale its streaming operations and ad-insertion tech stack. This session will provide insights into the significant project that stemmed from that engagement, including the results delivered and the lessons learned along the way.

Streaming Summit • Streaming • Streaming Media • Streaming Video • OTT • Dan Rayburn

Advertising and Monetization | Cloud Tech and Workflows | Live TV, Sports and News | Multiplatform Content Delivery (Streaming and OTT) |


Samira Bakhtiar
Director, AWS Media & Entertainment Sales
Amazon Web Services
Naman Diwaker
Senior Director, Video Software Engineering at Peacock