Project Origin: Fighting Disinformation with Authenticated Provenance Metadata.

Event Time

Originally Aired - Tuesday, April 18   |   1:50 PM - 2:10 PM PT

Event Location

Pass Required: NAB Show Conference Pass

Don't have this pass? Register Now!

Info Alert

Create or Log in to myNAB Show to see Videos and Resources.




Log in to your myNAB Show to join the zoom meeting!


Info Alert

This Session Has Not Started Yet

Be sure to come back after the session starts to have access to session resources.

In a world in which broadcast news clips are regularly shared and the veracity of video content can be undermined by AI assisted photo realistic image generation, it is vital to take steps to maintain trust in the media industry.  One approach to this problem is to make both news teams and news audiences aware of the provenance of clips they consume in a way that prevents fabrication or unauthorised changes during transit.  

Over the last two years, teams from Microsoft, the New York Times, CBC and the BBC have come together as Project Origin and have participated with a wider community in the standardisation of provenance signalling technologies to attach authenticated metadata to media files. The Coalition for Content Provenance and Authenticity (C2PA) specification is now undergoing implementation consideration by Project Origin members.

This paper will outline the features of the C2PA specification, and the work being undertaken to add this functionality to existing media production workflows to add transparency and counter malicious synthetic media. 

Presented as part of:

Cybersecurity and Trusted Content

Cybersecurity and Content Protection | CONNECT |


Jonathan Dupras
Director, Architecture & Strategic Development
Nigel Earnshaw
Lead Technologist
British Broadcast Corporation