The Success of Interactive Media Demands that We Rethink How We Develop and Measure the Effectiveness of Compression Standards

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Originally Aired - Sunday, April 16   |   10:00 AM - 10:20 AM PT

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From an economic perspective, interactive media is unlike any other streaming application. Looking forward, this type of application will become a large part of the overall market but is fundamentally different from traditional applications. As such, there need to be significant investments made to achieve the lowest cost, area, and power per channel for large scale deployment.

From an encoder standpoint, there’s been a divergence that’s happened between interactive and traditional streaming apps.  Looking forward, we believe that there is no single encoder architecture that will meet all requirements and be able to achieve the greatest level of efficiency.

This talk will provide an overview of what tools should be implemented in an encoder that’s optimized for ultra-low latency.  The focus will outline which tools we believe offer the best compression efficiency while simultaneously offering high performance from a latency perspective.

Presented as part of:

Video Coding Techniques


Sean Gardner
Head of Video Strategy & Market Development