Innovative Methods for Distribution of Television Broadcasts Over MVPDs (SCTE)
Originally Aired - Tuesday, April 18 | 11:30 AM - 12:30 PM PT
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In this session, industry experts will explain the latest innovations for distribution of broadcast television signals by multichannel video programming distributors (MVPDs). The first major topic to be discussed will be about using the Emmy® award winning Event Scheduling and Notification Interface (ESNI) standard (ANSI/SCTE 224) to automate local ads, blackouts and alternative content across diverse areas. The experts will demonstrate the positive impact of ESNI on blackout control architecture and implementation, as well as the control of dynamic ad insertion (DAI). They will explain the benefits of content acquisition centralization (vs local acquisition) and detail the major reduction in content processing costs (transcoding, distribution bandwidth, etc) associated with the removal of the need for individualized channels per blackout DMA. They will also cover some of the advanced applications of ESNI to dynamic ad insertion and targeted ads.
The second major topic to be discussed will be the transition from a broadcast cable infrastructure to unicast IP-based cable services based on the ANSI/SCTE 214-x suite of standards MPEG DASH for IP-Based Cable Services. These standards are intended for the development, operations, and maintenance of IP based cable services and are useful for those creating, ingesting, and delivering content for adaptive streaming services. Of particular interest will be a discussion of features in MPD and segment conditioning from the newest MPEG DASH Specification and usage constraints of it focusing on linear channel considerations including multi-language, MPD carriage of SCTE 35 events, media defaults, accessibility descriptions, and low latency services. As a part of this talk, we will additionally discuss actual factors encountered while deploying adaptive streaming UHD, immersive and low latency signals.