Using Data to Thrive in TV Sales
Sunday, April 16 | 3:00 PM - 4:00 PM PT
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Although the competitive landscape for local TV is tougher than it’s ever been, there are more data possibilities than ever before. Decisions or actions previously based on gut instinct, from securing appointments to negotiation to allocation of promotional dollars and more, can now be informed by a variety of data sources.
This session, moderated by Futuri CEO Daniel Anstandig, will include the best and brightest from local TV management, buyers, and agencies to discuss what data moves the mark; what’s just noise and how to make data your best friend in the new, data-informed world of TV sales efforts.
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