Sip-and-Speak: Community Building Strategies for Broadcasters
Originally Aired - Tuesday, April 18 | 9:00 AM - 9:30 AM PT
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Now that anyone with a smartphone can create content, it’s harder than ever for broadcasters to cut through all the noise. But new technologies have given rise to a new strategy: community marketing. Activating niche communities within your audience represents the future for media brands.
Learn about this new approach and an actionable plan for implementing a community marketing strategy at your stations.