C-Suite Insights: Monetizing NextGen Broadcast
Originally Aired - Tuesday, April 18 | 10:00 AM - 11:00 AM PT
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The rising number of ATSC 3.0 test cases in automotive, datacasting and 5G integration are challenging broadcasters to understand where they should invest and when to expect those investments to pay off.
Spectrum value creation with NextGen Broadcast technologies is the critical pillar on which the broadcast industry will evolve. While linear video program distribution will continue to be important, the new opportunities afforded by ATSC 3.0’s datacasting potential promise the way forward for the broadcast industry.
Multiple moving pieces need to align for this reorientation: station deployment, receiver development, regulatory sunset of limitations on access to the full spectrum and building a platform infrastructure that includes today’s web and tomorrow’s cloud enabled assets.
This panel brings together key CEO voices from several of the largest station groups to discuss the current and future state of play. They will share outlines of the economic opportunity for moving the industry toward reimagining broadcast channel use in today’s converged platform environment.