FAST Channels and the Evolution of Broadcasting
Originally Aired - Sunday, April 16 | 8:50 AM - 9:45 AM PT
This Session Has Not Started Yet
Be sure to come back after the session starts to have access to session resources.
Local FAST channels offer viewers new options and new opportunities for advertisers. They also offer opportunities to develop NextGenTV programming, as long as station groups are able to create enough programming. How are programming leaders approaching the challenge of creating new shows and formats? How are marketers driving audience? And, importantly, how are technology providers coming up with solutions that streamline program production?