FAST Channels and the Evolution of Broadcasting


Event Time

Originally Aired - Sunday, April 16   |   8:50 AM - 9:45 AM PT

Event Location

Wynn/Alsace Ballroom

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Local FAST channels offer viewers new options and new opportunities for advertisers. They also offer opportunities to develop NextGenTV programming, as long as station groups are able to create enough programming. How are programming leaders approaching the challenge of creating new shows and formats? How are marketers driving audience? And, importantly, how are technology providers coming up with solutions that streamline program production?


Live TV, Sports and News | TV Management | CAPITALIZE |

Speakers

Scott Ehrlich
Chief Innovation Officer and Head of Corporate Strategy
Sinclair Broadcast Group
Blair Harrison
CEO
Frequency
Sarah Katt
SVP, Programming
The Hill
Shawn Makhijhani
SVP, Business Development and Strategy
NBCUniversal Stations & NBC Spot On
Takashi Nakano
Senior Director of Business Development and Content Acquisitions
Samsung
Marian Pittman
EVP Content, Product & Innovation
Cox Media Group

Moderator

Adam Wiener
Founder
Continuous Media