ATSC 3.0 Data Delivery to Automobiles: Momentum, Connecting the Dots, Commercial Roadmaps
Originally Aired - Tuesday, April 18 | 3:00 PM - 4:00 PM PT
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One of the most promising business opportunities to move NextGen Broadcast (ATSC 3.0) Datacasting forward is becoming a wireless data pipe for the next generation of automobiles. In the past year there has been more advancement toward that goal than in the past 10 years.
This panel brings together key voices from the broadcast and automotive worlds to discuss the current state of play. They will share outlines of the economic opportunity that exists for both industries, how recent collaborations are driving progress towards commercial service and why vehicle software updates, infotainment and enhanced GPS will be the accelerators of adoption.