Strategies for Building A Content Everywhere Business
Originally Aired - Sunday, April 16 | 4:15 PM - 5:00 PM PT
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How can station groups build a programming everywhere lineup, then brand it and promote it to consumers locally and around the world? How to manage audience measurement and targeted advertising? How does syndicated programming fit in and how will that affect the syndicated programming contract? What role do diginets play in this strategy?