Strategies for Building A Content Everywhere Business


Event Time

Originally Aired - Sunday, April 16   |   4:15 PM - 5:00 PM PT

Event Location

Wynn/Alsace Ballroom

Pass Required: Programming Everywhere Pass

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How can station groups build a programming everywhere lineup, then brand it and promote it to consumers locally and around the world? How to manage audience measurement and targeted advertising? How does syndicated programming fit in and how will that affect the syndicated programming contract? What role do diginets play in this strategy? 


TV Management | CAPITALIZE |

Speakers

Adrianne Anderson
SVP of Content Development and Creative Services
ABC Owned Stations
Sean Compton
President, Networks
Nexstar Media Group
Pat LaPlatney
President & Co-CEO
Gray Television
Steve Pruett
Executive Chair
Cox Media Group
Brad Wall
CTO
LTN

Moderator

Paige Albiniak
Contributing Editor
TVNewsCheck