Monetizing Content through FAST
Originally Aired - Monday, April 17 | 10:00 AM - 11:00 AM PT
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The two trends which have had the biggest impact on the proliferation of FAST in 2022 were the increase in CTVs penetration (now well over 80% in most of the world) and the shift of both providers and consumers towards ad-based services. In 2023, with the economy front and center in the mind of consumers and providers, analysts expect this trend to continue and content creators to benefit from the unique monetization and customer experience capabilities that FAST delivers. During this session, industry experts will discuss how FAST has evolved over the past 2 years, what primary research and telemetry data is showing as happening so far in 2023, and what trends will be impacting the continued proliferation of FAST including how traditional broadcast, news and sports are utilizing FAST to increase reach, develop incremental revenue streams and create better user experiences. We will dive into genres that work, geographic differences, and best practices evolution in this fast moving market.