The Business of FAST: The Challenges in Monetization, Market Saturation and Viewer Engagement

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Originally Aired - Monday, April 17   |   10:15 AM - 11:15 AM PT

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Pass Required: Streaming Summit Pass

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FAST channels have been a boon to traditional media companies looking to expand the monetization of their content libraries. It's a lifeline to mid-tier SVOD players searching for new distribution platforms and revenue streams and an opportunity to engage audiences on alternative platforms with different viewership behaviors. FAST channels and the CTV/AVOD platforms they reside on have rapidly emerged as a favorite alternative source of ad inventory, replacing eyeballs lost on traditional linear TV. This session will discuss how with such rapid growth and saturation, and the promise (or hope) of new revenue sources, what players in the ecosystem have to reassess on what it's going to take to make FAST successful in the years to come. 

Streaming Summit • Streaming • Streaming Media • Streaming Video • OTT • Dan Rayburn

Live TV, Sports and News | Multiplatform Content Delivery (Streaming and OTT) |


Bethany Atchison
Senior Director, Distribution Partner Management
Aileen Del Cid
Head of Marketing
Samsung TV Plus
Chris Knight
President and CEO
Gusto TV
Scott Olechowski
Co-Founder, Chief Product Officer
Liz Riemersma
VP, Strategy, Business Development & International
Sling TV


David Beck
Chief Strategy and Corporate Development Officer