The Business of FAST: The Challenges in Monetization, Market Saturation and Viewer Engagement
Originally Aired - Monday, April 17 | 10:15 AM - 11:15 AM PT
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FAST channels have been a boon to traditional media companies looking to expand the monetization of their content libraries. It's a lifeline to mid-tier SVOD players searching for new distribution platforms and revenue streams and an opportunity to engage audiences on alternative platforms with different viewership behaviors. FAST channels and the CTV/AVOD platforms they reside on have rapidly emerged as a favorite alternative source of ad inventory, replacing eyeballs lost on traditional linear TV. This session will discuss how with such rapid growth and saturation, and the promise (or hope) of new revenue sources, what players in the ecosystem have to reassess on what it's going to take to make FAST successful in the years to come.
Streaming Summit • Streaming • Streaming Media • Streaming Video • OTT • Dan Rayburn
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