Case Study: How the NBA Rebuilt Their Streaming Architecture in the Cloud

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Originally Aired - Monday, April 17   |   10:45 AM - 11:15 AM PT

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Pass Required: Streaming Summit Pass

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The NBA League Pass was recently rebuilt to include functionality not typically found in OTT sports streaming apps such as multiple feeds synchronized to the game clock and wall clock, high scale targeted ad insertion, lower latency than cable, and support for a wide array of complex and dynamic entitlements to facilitate monetization and enforcement of linear rights globally. This moderated discussion with the NBA, Microsoft and MediaKind will cover how the NBA utilized a new architecture in the cloud to scale up and down according to production requirements and achieve greater control of feature roll out velocity while delivering improved video quality. The speakers will discuss how these new features and capabilities resulted in an increase of new subscribers, a record high number of simultaneous games with more viewers, and greater advertising monetization.

Streaming Summit • Streaming • Streaming Media • Streaming Video • OTT • Dan Rayburn

Live TV, Sports and News | Multiplatform Content Delivery (Streaming and OTT) |


Simon Crownshaw
Worldwide Lead for Media and Entertainment
Steve Hellmuth
EVP, Media Operations & Technology
Erik Ramberg
VP, Business Development and Strategic Partners