Packaging and Distribution Strategies for Subscriber Engagement 

Streaming Summit

Originally Aired - Monday, April 17 | 11:30 AM - 12:30 PM PT

West Hall Meeting Rooms | W219-W221

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From SVOD and AVOD through tiering product features, streaming services have a lot of options in the market when it comes to packaging and distribution strategies. This session will discuss factors including catalog choice, windowing, revenue models (e.g., free trials, hybrid paid/ad-supported, annual pricing plans) and product features (e.g., number of simultaneous streams, HD vs. 4K resolution). Hear what consumers want from OTT services, the pros and cons of going direct-to-consumer vs. distributing through partners, international distribution approaches, and how video services are working to grow and engage subscribers.

Streaming Summit • Streaming • Streaming Media • Streaming Video • OTT • Dan Rayburn

Multiplatform Content Delivery (Streaming and OTT) |