Animated GIFs are Gross — and Why You Still Need to Make Them

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Originally Aired - Saturday, April 15   |   5:00 PM - 6:15 PM PT

Pass Required: Visual Storytelling Conference Pass

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It’s 2023, and you’d think video formats would rule the digital landscape — however, that is not the case. Email, website promos, software interface demos, and messaging apps all use animated GIFs because of their ubiquity and simplicity. Animated GIFs work without the need for code, pose no security risks, and playback flawlessly on just about every platform.

Join us in this session and learn some workflows for creating the best possible animated GIFs with both After Effects and Photoshop.

What you’ll learn:

  • Understand the strengths and weaknesses of GIFs
  • Photoshop’s industry-leading Animated GIF tool
  • Third-party tools for After Effects 
  • Animation techniques to reduce file sizes

Social Media and User-Generated Content |


Chris Converse
Partner, Designer & Developer
Codify Design Studio