Customer Retention: How to Improve Your Profitability by Reducing Subscriber Churn

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Originally Aired - Tuesday, April 18   |   2:30 PM - 2:50 PM PT

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In today's highly competitive landscape of media and entertainment, numerous services are fighting for a consumer's attention, making it increasingly challenging to retain paying subscribers. In some geographies, subscriber churn rates exceed 20%, which presents a significant challenge for service providers. It's widely known that acquiring a new customer can cost up to five times more than retaining an existing one. Therefore, even a small increase in customer retention can have a significant impact on profits.

During this session, Evergent will delve into the top reasons for both voluntary and involuntary churn. The presentation will explore various strategies that Evergent has employed globally to help service providers reduce subscriber churn. These strategies include deflection tactics for voluntary churn and AI-based intelligent retries for involuntary churn.

This session is designed to be immensely beneficial for individuals in roles such as CIOs, CFOs, Billing Operations Managers, Product Managers, and Business Analysts, who are keen on learning about effective strategies for reducing subscriber churn using the latest technologies and tools available. By attending this session, you will gain insights into how you can improve customer retention and, in turn, enhance your profitability.

Business and Sales Strategies | Intelligent Content, AI and Machine Learning | INTELLIGENT CONTENT |


Shashi Kedilaya
VP, Product Management
Evergent, Inc.


Participating Exhibitors