Rocha, Jose 'Platao'

Jose Rocha, known in the industry by his nickname 'Platao', has been in broadcasting for over 35 years. He started in Brazil as a producer and journalist in Broadcast TV before moving to the PayTV side of Globo Networks, where he worked as an editor and director in live sports, entertainment and music production. Joining DIRECTV in 1997, he helped the satellite broadcaster develop its own original programming in entertainment and sports in Latin America and has six FIFA World Cups, three Olympic Games as well as many other major sporting events on his CV. In February this year, he joined HBS as Managing Director of the US branch where he is heading the development of new business for the leading host broadcast company.