Principal, AdTech at Sas Institute
Roy brings to SAS more than 25 years of experience as a marketing and business development leader in advertising and media, working at the forefront of new media technologies with leading consumer brands.
A digital media innovator, he co-founded the world’s largest gas pump TV network, and pioneered real-time out-of-home audience measurement using the mobile phone as a proxy for the individual.
In his current role, he is responsible for the go-to-market strategy, business development and partnership initiatives associated with the AdTech offerings of SAS in North America.
Roy is a graduate of The Marshall School of Business at USC and lives in Lafayette, LA with his wife Lori and children.
- ITV with AWS and SAS 360 Match: Personalized Advertising for Massive Events and Programs at Massive Scale
- Tuesday, April 18 • 10:00 AM - 10:20 AM PT