A NBCUniversal veteran of 20+ years, Vanessa currently serves as SVP, Platform Solutions within the Advertising and Partnerships division. Her primary focus is to oversee the construction of NBCU’s new converged order management system, which will centralize multiple planning and order maintenance systems into a single pane of glass experience to support local, national, and global operations. Vanessa also manages Salesforce product development, ensuring that NBCU’s sales enablement systems are seamlessly integrated with our new converged order management system. With professional accomplishments including Six Sigma Green Belt and Pragmatic Product certifications, Vanessa has also contributed to two patents during her NBCU tenure. Vanessa holds an MBA from Dowling College, a BA in Communications from Hofstra University, and an AAS in Television/Radio/Film from Suffolk Community College and currently resides on Long Island with her family.
- How Audience, Data and Alternate Currencies Are Changing TV Advertising
- Tuesday, April 18 • 2:00 PM - 2:20 PM PT