As VP of Studios, Loc Sondheim oversees distribution, ad sales, and production and has been instrumental in developing new ways to monetize more than 20 years worth of content. She has built up a content strategy via distribution in the OTT space, finding ways to maximize inventory for internal initiatives and ad strategies for more compelling sponsorship packages. She executed many agreements on various FAST platforms back in 2017, has been a launch partner with top-tier FAST platforms, and continues to work with partners across the board for best practices on the front end and back end as well. Besides all of this fun, she somehow corrals her two young kids every morning and ships them off to school in the hopes of becoming decent human beings while being her husband’s #1 fan in space exploration.
- Monetization is King: Finding Success in the Future of Streaming
- Monday, April 17 • 1:50 PM - 2:30 PM PT