Palmer, Mike

Palmer, Mike

AVP Media Management at Sinclair Broadcast

Mike Palmer is AVP, Advanced Technology/Media Management for Sinclair Broadcast Television Group, which includes more than 200 local televisions stations, 21 regional sports networks as well as number of other national media properties. Palmer joined Sinclair’s Advanced Technology group in 2021 after spending 23 years designing products and technology for The Associated Press as Dir of Design and Integration Strategy, and later as CTO for Masstech.  

At Sinclair, Palmer and his team are challenged with building transformational cloud-centric systems for media processing and management to be used across the breadth of the Sinclair enterprise.

Palmer holds a BS in Broadcasting/Journalism from the University of Southern Colorado. Prior to working in the broadcast vendor space, Palmer worked in local news, and later in satellite technology for Hubbard Broadcasting where he was a member of the technical and operations team that first brought satellite broadcasting to the US market.

As a product and technology architect, Palmer applied his earlier hands-on user experience in news and broadcast operations to design products that bridged leading-edge technology, user experience, and business objectives. Portions of this technology are now integrated into much of the daily broadcast news produced by local stations, networks and state broadcasters around the world.  

For his efforts, he was awarded AP’s Oliver Gramling award in 2004 and recognized by Broadcast and Cable with a Technology Leadership Award in 2006. Products produced by design groups in which he was a leader have won numerous awards.  In 2015 he was selected by his peers in The MOS Protocol Group to formally receive a National Technology Emmy awarded to the group, which he led for nearly 15 years. He and a colleague were awarded a US patent for adaptive and predictive IP data transmission via satellite and other high-latency paths in 2009.  

Palmer is a member of both SMPTE and The National Press Club and a frequent conference panelist, contributor, and moderator.