Peterson, Sam

Peterson, Sam

Chief Operating Officer at Bitcentral

As Chief Operating Officer, Sam Peterson has direct control of the organization’s operations in accordance with Bitcentral’s strategic objectives and business plans. Sam is a career broadcast professional with more than 32 years of experience including over 20 years in various leadership roles at large, industry-leading corporations. 

He has held positions spanning product management, marketing, direct sales, and sales engineering. His broad experience spans all aspects of media production and distribution including automation, master control and playout, news gathering and production, post-production, signal management, and live production. He has successfully overseen the integration of several products from international acquisitions into the North American market. 

On the OTT side, Peterson has extensive networking expertise in contribution and distribution networks for live streaming and video on demand. He received his Bachelor of Arts in Communications from Austin College. As an Eagle Scout, he has enjoyed giving back to the Boy Scouts of America as an Assistant Scoutmaster, Assistant District Commissioner, and a Wood Badge staffer. He also enjoys coaching youth lacrosse as well as training community emergency response for the C.E.R.T program and emergency communications for the Medical Reserve Corps.

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