Pittman, Marian

Pittman, Marian

EVP Content, Product & Innovation at Cox Media Group

Marian Pittman is Executive Vice President, Content, Product + Innovation, Research of Cox Media Group, overseeing the development of the company’s multi-platform and award-winning content.

Pittman leads the company’s ongoing efforts to innovate local news, how investigative journalism is conducted and how content is created, presented and delivered. As part of that, she oversees digital product management, which is focused on the viewer while also driving audience and revenue growth. The scope include websites, mobile apps and connected TV devices. She’s also responsible for distribution, optimization, and audience engagement. That includes CMG’s OTT platform, which streams national, local and original content 24/7. Leveraging deep consumer preference research, she and her team have launched 52 streams, including 52 local and four national streams.  

Pittman is a proven industry leader and innovator. Her esteemed media career began more than 30 years ago at CMG’s WSOC-TV in Charlotte; followed by stints at WHIO-TV in Dayton, Ohio; WFTV in Orlando; and WSB-TV in Atlanta. As station manager for WSB-TV, Pittman led the daily news operations and long-term planning for more than 45 hours of news coverage each week. Under her direction and alongside her high-performing team, the company’s flagship station strengthened its dominant position in the broadcast industry and continues to be a leader in news. In 2013, she joined CMG’s leadership team as Vice President of News and Marketing, overseeing the news and strategic marketing vision for the company’s award-winning television markets.

Throughout her career, Pittman has been recognized as a trailblazer in the realm of content and journalism. She has been honored with multiple individual and station Emmy awards, including NAB’s Service to America award for CMG TV’s “Get Real” campaign, designed to generate important (and sometimes tough) conversations in the communities across its footprint. Under her leadership, WSB-TV was awarded Best Newscast, Best Staff Coverage, and Pacemaker Award from the Georgia Associated Press Broadcasters Association. In 2010, the station was awarded the prestigious Alfred I. DuPont award for journalistic excellence and the Edward R. Murrow award for overall excellence.

Pittman is a fixture in media industry organizations, representing Cox on the board of directors for Interactive Advertising Board (IAB) and is certified in digital media sales – a globally recognized, accredited certification created specifically for digital media sales. She has also served as executive sponsor of the award-winning Georgia News Lab, a Georgia State University program that gives diverse college students the opportunity to learn investigative news skills by working alongside veteran reporters in the Atlanta market.

Pittman earned a Bachelor of Science in Communications from East Carolina University and resides in Atlanta, where she enjoys spending time with her husband and daughter.

Sessions/Events
FAST Channels and the Evolution of Broadcasting
Sunday, April 16 8:50 AM - 9:45 AM PT