Martinez, Tomas

Martinez, Tomas

Owner & CEO at Solmart Media LLC

As CEO and owner of Solmart Media, LLC since 2013, Tomás is responsible for all management aspects of the three Southwest Florida stations (WZSP-FM, WTMY-AM and WTMY-FM) which the company owns.

Martinez has been involved in the radio industry for more than three decades. He spent 3 years as GM and COO of Actualidad Media Group in Miami, managing four stations, WURN-AM/FM, WLVJ-AM and WMYM-AM, during his time there the ESPN brand was secure, WURN-AM increased power to 50,000 and billing was substantially increased.

Previously he was associated for 10 years of his career at Prisa Radio as General Manager of Radio Caracol Miami, there, he executed the power upgrade from 5,000 to 50,000 watts, improving the station’s reach to Northern Broward, Palm Beach and Monroe counties. In addition, he secured the rights to the city’s leading sports franchise: The Miami Dolphins and, the most popular international sports event available to advertising: The Soccer World Cup. In the same short period, he has more than tripled the station’s revenues and significantly improved benefits for all employees.

Mr. Martinez also ran the Miami and New York properties for the Radio Unica network. Creating a stellar sales team, along with a winning content combination that proved pivotal to supporting the whole network. Before that, he succeeded in the general market as General Sales Manager for the state of Florida on behalf of Shadow Broadcast Services/Westwood One.

Upon arriving in Miami, Mr. Martinez managed WQBA AM and WAQI AM, and directed the national marketing and merchandising divisions for the Heftel BrHeHhhoadcasting Corporation. Martinez launched his media career in 1983 at WOJO-FM, Chicago.

Throughout his prolific professional life, Mr. Martinez has maintained a long-standing commitment to civic organizations and provided community leadership to highly distinguished social service agencies. Currently, Mr. Martinez is board member of the NAB’s small and medium size market committee, and an member of the Florida Association of Broadcasters.  He is also an active member of the Gulf Coast Latin Chamber of Commerce, the Hardee Chamber of commerce and the Manatee Chamber of Commerce. Furthermore, Mr. Martinez has long been associated with the Dean’s Council, at Harvard University’s John F. Kennedy School of Government as well as the NAB’s Broadcast Leadership Training Program.

A native of Cuba, Mr. Martinez arrived in Chicago in 1970 where he graduated from Loyola University in 1984. He resides in Sarasota with his wife Mercedes. Their two children, Victoria age 23 lives and works in New York while Thomas age 19 attends Florida State University.

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