Leible, Carla

Carla Leible is the general manager for Zimmer Communications, a nationally ranked and family-owned communications company. She ensures the smooth daily operation of the 13 award-winning radio stations, three niche magazines, a successful inbound marketing company and digital advertising branch. She also directs Fuze 32, a full-service advertising agency founded in 2019. 

She started her radio career in Cape Girardeau, Missouri, quickly rising from account executive to sales manager to general manager of Zimmer Radio Group. As the nine radio stations grew, she relocated to the larger market of Columbia, Missouri, to continue leading in this role. 

In October 2020, Zimmer acquired four additional radio stations in Springfield, Missouri, during the height of the COVID pandemic. She has taken on tackling the financial turnaround of these stations, while overseeing the other Zimmer locations in Columbia, Jefferson City and Lake of the Ozarks. 
 
As general manager, she oversees all departments, including sales, programming, business and administrative, creative services and engineering. She’s a firm believer in leading by example and is passionate about her employees and living out the core values of Zimmer Communications.

In adhering to those core values, Carla sets aside time to give back to the community through volunteer work. Since 2006, Zimmer Radio has hosted a radiothon for the MU Children’s Hospital and has raised over $3 million dollars. As the founder of this initiative, she enables thousands of caring listeners and corporate partners to support pediatric patients living in the mid-Missouri area. 

Carla has been on the board of the Missouri Broadcasters Association for eight years, serving as chairman in 2018. She’s also passionate about her membership on the Women’s and Children’s Hospital Advisory Board, which she has served on since 2009, along with several other local boards and committees.