Wilson, Melvin
Melvin is a thinker who wants to help every client and employee find the simplest elegant solution to complex problems. For over 26 years he has had a knack for using marketing and technology.
In the last three years, Melvin has pioneered a successful data and video media syndication strategy for BIPOC audiences, created over $50mm in revenue across publishing client streams; and advised Apple, Walmart, and Verizon for consumer acquisition,data, retail development, and connections strategy.
Prior to this, he ran strategy and research for the global think-tank, IPG Media Lab and helped prove that consumer behavior, location, and value are just as important as algorithms and data to media and activation.
Melvin has worked on hundreds of brands like: Bank of America, HSBC,Google, Samsung Pay, and Ford Motor Company on retail media planning and acquisition, social, and eCommerce.
Sessions/Events
- The Data, Data, Data Panel
- Monday, April 17 • 3:00 PM - 4:00 PM PT