Peck, Amy

Peck, Amy

Founder & CEO at EndeavorXR

Amy Peck is the Founder & CEO of EndeavorXR, a leading global XR strategy & consulting firm. She is one of the world’s foremost experts on immersive technology, the Metaverse, Web 3.0 and Blockchain. She is a recognized futurist and thought leader, and speaks globally on emerging technology and innovation. She advises Fortune 500 companies, government entities, digital media/production companies and tech startups on The Metaverse, Web3, XR strategy, tech-forward digital transformation and insights into the Future of Work.

Amy was recently named one of the Top 50 Most Powerful Women in Tech for 2023 and Top 100 Women of The Future which is also being published as a book and series of NFTs. Amy is an angel investor and Venture Partner at the Capital Region XR Accelerator. Amy sits on the Board of Advisors for multiple companies and is Co-chair of Prospera Women, a global organization supporting female-led startups. She works with universities and government agencies advising on the development of innovation hubs, accelerators and emerging technology programs.

Amy’s forte is distilling complex technologies into meaningful solutions across multiple verticals and business lines, delivering strategy and resources at scale. In her work with Fortune 500 companies, she focuses on combining XR, 5G, AI, Blockchain and other emerging tech to shape an impactful future. Amy works tirelessly to instill a positive vision of future tech and to inspire action on a global level.

She started her 25-year career as Head of Music Licensing at Polygram UK, then as Producer and Executive Producer for 100+ commercials and music videos for some of the largest artists, directors and production companies in Los Angeles. She launched Metro New York suburban markets for social commerce platform Living Social. Right before her foray into emerging technology in 2012, she led a team at J.P. Morgan Chase in launching a new product category.

Shortly thereafter, she was introduced to Virtual Reality which was the moment she decided she wanted to dedicate her time to immersive technology. Her well-honed business acumen, combined with her deep understanding of technology have propelled her to become an industry leader.

Her own personal mission is to see technology accessible to all - fundamentally improving every aspect of our lives and elevating the way we work, learn, communicate and play.