General Manager, Digital & Senior Vice President of Marketing at Marketron
As general manager for Marketron’s digital division and senior vice president of marketing, Bo focuses on adopting and expanding Marketron’s digital platform by increasing customer adoption, engagement and market share across 7,000 customers. Her team is responsible for strategic, data-focused demand generation, nurture and retention programs. Prior to Marketron, Bo managed marketing and communications strategy and execution, including demand generation, brand management, media relations, marketing promotions, social media strategy and execution, special events and digital programs for both B2B and B2C companies, including aviation tech companies, technology startups, video game giants, telecoms, and healthcare non-profits.
- Small and Medium Market Radio Forum
- Saturday, April 15 • 2:00 PM - 6:00 PM PT
- Broadcasting in the 21st Century: Digital Evolution for U.S. Local Media
- Sunday, April 16 • 11:30 AM - 12:30 PM PT