Bandy, Bo

As general manager for Marketron’s digital division and senior vice president of marketing, Bo focuses on adopting and expanding Marketron’s digital platform by increasing customer adoption, engagement and market share across 7,000 customers. Her team is responsible for strategic, data-focused demand generation, nurture and retention programs. Prior to Marketron, Bo managed marketing and communications strategy and execution, including demand generation, brand management, media relations, marketing promotions, social media strategy and execution, special events and digital programs for both B2B and B2C companies, including aviation tech companies, technology startups, video game giants, telecoms, and healthcare non-profits.