Jessica is the Vice President of Sales Intelligence for TEGNA media. She is focused on using data to help TEGNA grow revenue. In this role she is responsible for TEGNA’s efforts around TV and OTT Attribution, Spot TV Pricing and Sales Analytics.
Before joining TEGNA, she was the SVP of Analytics & Consumer Marketing for Remedy Health Media, where she was responsible for the measurement and audience development strategy for the company's network of health information websites. Prior to Remedy, Jessica ran an analytics team at Media Contacts, part of Havas Digital.
Jessica has been recognized as 2021 Cynopsis Ad Tech Innovator and 2019 NYC Television Week 40 under 40. She participates in industry events like TVB Foreword Conference and has worked with publications like Beet.TV and AdExchanger.
- Measuring Up NEXTGEN TV
- Monday, April 17 • 11:30 AM - 12:30 PM PT