Collette, Michael

Michael Collette is an experienced startup CEO, consultant, and media technology expert.  Mr. Collette has been working at the innovation seam of media and communications for 30 years and has a proven ability to evangelize new media technology.

He is currently advising TVScientific, a CTV media buying platform for digital performance marketers, TVision, which provides panel-based TV/CTV measurement data with focus on attention metrics and Pearl Group, with focus on emerging data opportunities associated with ATSC 3.0. 

Beginning with early work on the digital transition for U.S. cable, Mr. Collette has played a pioneering role in broadband media, interactive television, networked DVR, hybrid TV, and advanced advertising.  

Most recently, from 2012-2015 he was CEO of Cognitive Networks which he scaled to become the market leading pioneer of automatic content recognition (“ACR”) for Smart TVs and built a successful business licensing high performance, granular TV viewing data.   Cognitive Networks was acquired by Vizio in 2015.   Mr. Collette then served as General Manager of VIZIO’s Inscape Data Service business unit for 1 year, growing data revenues 10x year over year.   In 2017, Mr. Collette co-founded Dativa, a data science and data engineering services company that specialized in applying granular TV data on behalf of clients.   Dativa was sold to MarketCast in 2020.   He was previously the CEO of uCentric Systems (sold to Motorola) and CEO of PhyFlex Networks (sold to Ciena).  As a strategy consultant, he has provided services to more than 60 companies including, Google TV, Cisco Systems, Samsung, and Philips as well as long list of startups.