Jason Patton joins us representing Verance headquartered in San Diego, California. He is the Senior Vice President of Sales & Marketing for Verance and in his role he represents his company in partnerships with television broadcasters and television manufacturers. Jason’s presentation will go into detail on the Verance Aspect Watermark and the benefits of using watermarking in connection with ATSC 3.0. The use of watermarking increases the reach of ATSC 3.0 two-way interactive services (news, weather, sports betting, emergency alerts, targeted advertising) by making them available not only to viewers using a traditional antenna but also to viewers receiving television services via cable, satellite and over-the-top.
- Measuring Up NEXTGEN TV
- Monday, April 17 • 11:30 AM - 12:30 PM PT