O'Brien, Mark

Mark O'Brien is President of SpectraRep. His company developed technology that enables broadcast television signals to deliver computer data. Pubic television stations nationwide have deployed this to improve access to education and public safety data where internet and other wireless networks are limited.

The datacasting technology he developed delivers encrypted and targetable video, files, alerts, and other data to specifically targeted recipients using nothing more that a TV antenna and special receiver. Mark has worked on this technology and identifying use cases in ATSC 1 for over 20 years. That institutional knowledge about customer needs opens the door to ATSC 3 datacasting opportunities, which is now the focus. 

Mark brings his background in satellite, digital television, IT systems, IP networking, and software design to the new challenge of delivering Internet content to underserved communities. Mark has 40 years of broadcast industry experience including technology, management, operations, and consulting. He is well known within public television as a thought leader and innovator.