Hoffman, J. David
As Business Development Manager for the Americas at Blackmagic Design, David focuses his efforts on expanding the use of the creative tools for visual media production. His passion for innovation and technology are paired with his respect for craft and storytelling. David’s career spans over 25 years in visual arts and media production. David started his professional journey in the early 1990’s as a documentary filmmaker working on various projects in and around the high performance military aircraft industry. The experience exposed him to the full gamut of the production workflow from cameras to post production. David saw new and exciting prospects to visual storytelling through the emerging computer aided production technologies in the mid 1990’s.
He worked on industry leading productions utilizing advanced composting and green screen technology in both broadcast and motion picture pre-visualization while working for Discreet Logic, later Autodesk Media & Entertainment. In the early 2000’s David was the project lead on the implementation of real-time graphics technology at CNBC and later NBCU, where in 2008 the use of fully immersive virtual set production was highlighted by NBC News coverage of the Presidential Election. David established his own technology and production company in 2010 and worked to provide the real time visual effect technologies he had help pioneer at the studio and network levels to a broader audience of users. He continued to innovate techniques and technologies in the virtual production market leading up to his current role with Blackmagic Design.
- SMPTE Rapid Industry Solutions: On-Set Virtual Production Workstream Goals, Deliverables, Timelines
- Tuesday, April 18 • 10:30 AM - 11:10 AM PT